Lite Bite Food (LBF) is one of India’s largest and most dynamic food and beverage retail companies with 32 brands under its umbrella. Since 2002, LBF has been an innovative combination of traditional as well as new-age F&B concepts.
LBF was looking to retain more customers and make them come back more. They needed a seamless way to know when their customers lapsed or were starting to stray from their normal visit rate.
With Mobikon’s Winback campaigns, they are able to look for deviations in visit behavior using sophisticated AI tools. When a lapse in frequency is detected, it automatically reaches out to the lapsed customer with a special offer to win them back. And win back it did! LBF is now able to proactively reach out to lapsed customers and invite them back with a relevant and targeted offer, it’s likely they would have been lost forever and taken their business elsewhere.
LBF was intent on having a smoother loyalty solution for both customers and staff. Adding to the program, LBF wanted to get the depth of data to make actionable business decisions. They wanted a program that could deliver data and business insights without compromising customer experience.
LBF team chose Mobikon as their Loyalty partner in November 2018 and enrolled 57,000 loyal customers in 8 months — and it’s still growing.
Long-term goal: Demonstrate positive ROI and true behavioural impact
Mobikon was able to prove to LBF the value of their loyalty program through measurable spends and frequency increases among loyalty members. Customers were visiting more and returning more quickly than they did before.
That’s what we call getting a bigger slice of the revenue!
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