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Lite Bite Food Retains More Customers and Increases Revenue

By July 11, 2019 No Comments
1600 x475 - Lite Bite Food Retains More Customers and Increases Revenue

Lite Bite Food (LBF) is one of India’s largest and most dynamic food and beverage retail companies with 32 brands under its umbrella. Since 2002, LBF has been an innovative combination of traditional as well as new-age F&B concepts.

THE CHALLENGE
LBF was looking to retain more customers and make them come back more. They needed a seamless way to know when their customers lapsed or were starting to stray from their normal visit rate.

THE APPROACH
With Mobikon’s Winback campaigns, they are able to look for deviations in visit behavior using sophisticated AI tools. When a lapse in frequency is detected, it automatically reaches out to the lapsed customer with a special offer to win them back. And win back it did! LBF is now able to proactively reach out to lapsed customers and invite them back with a relevant and targeted offer, it’s likely they would have been lost forever and taken their business elsewhere.

Learn more about Mobikon Campaigns

LBF2 1 - Lite Bite Food Retains More Customers and Increases Revenue

THE CHALLENGE
LBF was intent on having a smoother loyalty solution for both customers and staff. Adding to the program, LBF wanted to get the depth of data to make actionable business decisions. They wanted a program that could deliver data and business insights without compromising customer experience.

THE APPROACH
LBF team chose Mobikon as their Loyalty partner in November 2018 and enrolled 57,000 loyal customers in 8 months — and it’s still growing.

Stats

Long-term goal: Demonstrate positive ROI and true behavioural impact

Mobikon was able to prove to LBF the value of their loyalty program through measurable spends and frequency increases among loyalty members. Customers were visiting more and returning more quickly than they did before.

That’s what we call getting a bigger slice of the revenue!

LBF5 - Lite Bite Food Retains More Customers and Increases Revenue

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